Wunderman's global boss seeks right blend of data and creativity
Wunderman CEO Mark Read sat down with Campaign Asia at this year's Cannes Lions Festival.
Five months into his new role, Read is making changes to the way the company operates in hopes of more closely aligning data and creativity. As for his plans in Asia, Read remains focused on China, Hong Kong, India, Indonesia and Singapore.
Wunderman Health has been featured once again in MM&M's Top 100 Agencies. As Wunderman Health continues its inexorable move to digital from direct marketing in 2014, the agency saw revenues rise 13%, to $100 million. Digital work accounted for 90% of its business at the end of 2014 and has risen to 95% of the business mix this year.
At this year's Cannes Lions Festival, Wunderman's Global CCO, Lincoln Bjorkman, and Wunderman Seattle's Managing Director, Julie Rezek, talked with LinkedIn about the positive impact data is having on creativity.
As agencies grow and change, their workflow evolves to provide the best work possible. According to Lincoln, Creativity is not limited to the creative department. Instead of having linear workflows, where projects are passed along to the next department, agencies are working with teams that work in a project from start to finish.