The 2015 Marketing Hall of Femme awards ceremony was filled with savvy advice on everything from marketing strategy to business leadership, some of which came from Becky Chidester, president of Wundernam World Health, a division of sponsor Wunderman. Chidester spoke with Direct Marketing News editor-in-chief Ginger Conlon about success in marketing, with special insight from a woman's perspective in honor of the event.
More Ad-Tech Talent to Be Recognized at Cannes: Wunderman’s Bjorkman
The intersection of data and creativity stands to be one of the hottest topics of discussion at Cannes once again this year. And as a result, more ad-tech executives and data scientists are receiving accolades for their work than ever before.
Advertising and marketing network Wunderman is amongst the pioneers that brought data at the core of creativity and marketing. Its global chief creative officer, Lincoln Bjorkman, speaks to BusinessWorld the living organism that data is and how markets in Asia, including India, are leading the conversation on data and innovation.
6 things for brands to consider before investing in virtual reality
In case you missed it, Volvo did something revolutionary last November: It usedGoogle Cardboard— a virtual-reality headset made out of cardboard — to create the world’s first virtual test drive on a smartphone.
Not long after that, our agency started hearing the same question from clients: Should we use Google Cardboard for a marketing campaign?
Our answer: That depends. While it’s great to be first to use something breakthrough like Google Cardboard, the technology’s value only comes from using it in a thoughtful, strategic way. Here are six points to consider before investing in it: