Newsroom
Change Agents
by Wunderman
THE WIRE, January 13, 2011 — When Daniel Morel and David Sable arrived at Wunderman 10 years ago, it had changed its name to Impiric and lost its way. Jonah Bloom, former editor of Advertising Age, gets the lowdown on how they engineered its transformation to a global digitally-charged shop firing on all cylinders.“When you come in to that situation, you start travelling,” says Morel. “It is your chance to connect with clients and staff and understand what is missing…”
