Newsroom
Changes Across Wunderman Southern Europe
by Wunderman
New York, March 24, 2011 — As an integral part of Wunderman’s strategy to enhance its service to significant global accounts and grow local businesses, it is bringing together its offices in Spain, Portugal, Italy and Greece to form a distinct region: Wunderman Southern Europe. Wunderman Chairman and CEO Daniel Morel has tapped Andres Narvaez to preside over the region. Andres will report directly to Morel. Previously, Andres held the position of CEO, Wunderman Spain, and will now be based in Madrid.
Andres will provide strong leadership across this region’s offices, particularly in digital and new business. He joined Wunderman Spain in 2007 and quickly made his mark. He turned around the business, delivered significantly higher profits year after year and transformed the agency into a digital powerhouse in the process. In 2010, more than 80% of Spain’s work was in the digital space. In addition to Microsoft, Nokia and Telefonica, Spain won important local business from BBVA, Heineken and La Caixa in key industry sectors, which have provided an important balance between global and local accounts.
“We’ve had great success when we organize around smaller sub-regions because it affords our offices and accounts more firepower to grow the business. It has worked in Central Europe and in North America. From a marketer’s viewpoint, the best results come when programs are present and leveraged in like markets,” said Morel.
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