Newsroom
Driving Response
by Wunderman
Adweek's special feature on Direct Marketing seizes upon Lester Wunderman’s 90th birthday to reflect on the past and on his contributions to the creation of this trillion-dollar industry. In addition to Lester’s views, the article also highlights what others think, including fellow innovator and nonagenarian Harold Burson and Gayle Troberman, Microsoft’s chief creative officer, among others. The article is an interesting mosaic of Lester’s career, philosophies, and personal interests. It also is a fitting look at the agency that still bears his name.
