Newsroom
Madison Avenue Close Up
by Alex Palmer
Counselor, March 1, 2011 — Though plenty has changed since its founding during the Mad Men era, advertising agency Wunderman has stayed at the forefront of the fastchanging marketing world for decades. Counselor spent a day at the company to find out how they do it and what distributors can learn from an agency of this size.
The hustle of a high-powered Manhattan ad agency with a roster of Fortune 500, retainerbased clients might seem a world away from the daily doings at an ad specialty distributor's office. But besides the difference in size and location, both organizations actually have quite a bit in common: Both are charged with creatively fulfilling clients' requests, as well as innovating new ways to attract and delight the clients' end-users. To do this, both must also develop deep understandings and strong relationships with their clients.
With such similarities in mind, Counselor paid a visit to the New York office of direct marketing firm Wunderman in January to see what a typical day at the office looks like and the lessons distributors can learn from it...
