Newsroom
Matt Batten Closes Out 2011 on a High Note
by Wunderman
Sydney, November 28, 2001 – 2011 has been a very good year for Wunderman’s Matt Batten, as the Sydney-based creative head picked up Outstanding Contribution honors from the Australian Direct Marketing Association (ADMA) on November 24th. Batten, who served as a judge in the Direct Marketing category at this year’s Cannes Lions International Festival of Creativity, was the first recipient of the award—thanks to his efforts on behalf of the entire industry.
Batten is an outspoken advocate of Wunderman’s belief that training can play an important role in the life of a young marketer. For years he has dedicated his time away from Wunderman to shaping hundreds of future creatives, many of whom now have successful careers. A driving force behind the development of ADMA’s Creative School for eight years, Batten champions the idea that practical knowledge is critical in getting hired. As head lecturer he was responsible for much of the curriculum.
For three years, Batten has served as chairman of the ADMA Agency Council, as well as a member of the ADMA Branch Committee for the state of New South Wales. A multiple ADMA winner, he has also receivedClio, Echo, Caples and Cannes Lions awardsand has judged industry awards both locally and internationally.
About Wunderman:
Founded by Lester Wunderman, who coined the term “Direct Marketing,” Wunderman is the first name in response-driven marketing that delivers measureable results. With 50+ years of innovation, creativity and analytics, Wunderman transforms businesses—delivering digital, data and creative solutions through its network of 150+ offices in 60+ countries and 19 companies specializing in social, mobile, local and performance marketing. Wunderman’s network is seamlessly linked by a common philosophy that helps transform the way our clients do business. Wunderman is a member of Young & Rubicam Group and WPP (NASDAQ: WPPGY). For more information, visit www.wunderman.com.
