Newsroom
Mumbrella’s advertiser of the year: Coca-Cola
by Wunderman
Mumbrella, December 14, 2011—In a year when NAB hogged the podium at awards shows with Break Up, Coca-Cola may seem an odd choice for Mumbrella’s advertiser of the year. But those who have read the comment thread beneath our story on ‘Share a Coke’, or have witnessed the squabbles in the soft drinks aisles of supermarkets lately, might not be so surprised.
The ‘Share a Coke’ social media campaign from Wunderman Sydney saw the world’s best-known logo replaced with people’s names on bottles, and a tightly integrated campaign was created with the product as the hero.
