Newsroom
Nonagenarian Lester Wunderman Autobiography as eBook
by Wunderman
Profits to Benefit Bridging The Gap Mekong Trust
New York, May 13, 2011—Lester Wunderman’s autobiography, Being Direct, is now available in eBook form and can be purchased from Amazon Kindle, Barnes & Noble Nook, and Apple iBooks. Proceeds from eBook sales will benefit Bridging The Gap Mekong Trust, a not-for-profit organization whose prime purpose is to improve the education and potential employment prospects of underprivileged, isolated children living along a stretch of the Mekong River in northern Laos, a cause that is important to Wunderman.
Being Direct, originally published in 1996 and reissued in 2004, takes the reader through the marketing icon’s career journey that eventually led him to create the trillion-dollar, global direct marketing industry and the agency that still bears his name.
Bridging The Gap Mekong Trust was founded by New Zealanders Geoff and Martin Collins. Geoff, who retired as Wunderman’s office head in Bangkok, along with his brother, is currently engaged on a number of school-building projects in the region. One of those schools, in Ban Lad Hane, bears Lester Wunderman’s name.
In the new preface to the eBook version, Lester writes: “I am delighted to enter the digital world and to contribute my writings to the library with the largest exposure in the world: the Internet.” But this is hardly a recent entrance. Each day, Lester comes into Wunderman’s office in Manhattan to work on a new book.
