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Q&A: Stewart Pearson, Wunderman chief client officer

by Wunderman

Stewart
Stewart Pearson, chief client officer at Wunderman, discusses the benefits of social CRM and how loyalty programs can turn one-off customers into brand advocates.

Direct Marketing News (DMN): How has social media affected how your agency develops its CRM strategy? 

Stewart Pearson (Wunderman): Social media is a huge part of our business now. We used to be the experts in one-to-one relationships. Now we have to be experts in many-to-many. It's because we're analytics-driven we've invested a lot in our listening platform to gather the conversations and measure the impact and influence they have.

Read the full article here: http://www.dmnews.com/qa-stewart-pearson-wunderman-chief-client-officer/article/208479/

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