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Stewart Pearson: Mobile is not a medium

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Stewart Pearson discusses mobile as a complementary platform to both traditional and modern mediums.

The growth of mobile advertising is predicted to hit $18 billion in 2015 from $5 billion today, potentially representing 13.5 percent of Internet advertising in the United States and 20 percent in Europe. Stewart Pearson discusses mobile's advantages as a complimentary platform to both traditional and modern mediums in operating systems such as Apple iOS and Google Android.

Read the article on Mobile Marketer: http://wndr.mn/facg