Newsroom
Stewart Pearson: Mobile is not a medium
by Wunderman
The growth of mobile advertising is predicted to hit $18 billion in 2015 from $5 billion today, potentially representing 13.5 percent of Internet advertising in the United States and 20 percent in Europe. Stewart Pearson discusses mobile's advantages as a complimentary platform to both traditional and modern mediums in operating systems such as Apple iOS and Google Android.
Read the article on Mobile Marketer: http://wndr.mn/facg