Newsroom
Wunderman Adds VP, Data and Analytics
by Wunderman
Seattle, July, 29 2011—The Wunderman network has hired Shawn Sweeney in the role of VP, Data and Analytics. In this new position, Sweeney will lead a team of Wunderman network data, analytics, and insights experts dedicated to driving the effectiveness of the global agency’s marketing campaigns for Microsoft’s products and services in 59 countries around the world.
Prior to joining Wunderman, Sweeney established the Customer Insights practice for Slalom Consulting, where he led strategy, marketing automation, and customer insight engagements for clients such as The Home Depot, Delta Airlines, Hyatt Hotels, Gap, Expedia, Starbucks, and Microsoft. Prior to Slalom, Sweeney ran the Content Management Practice for Accenture EMEA, delivering digital asset and content management solutions for clients such as Vivendi Universal, Vodafone, Telewest, and BP. Sweeney is a graduate of the Harvard Business School Advanced Management Program.
“Shawn’s balance of strategy and technology, and his experience helping clients get the most from their marketing portfolio, make for a fantastic addition to our team,” said Andy Rutberg, Chief Data Officer and President of Global Services for KBM Group (KBMG), a member of the Wunderman network.
In his new position, Sweeney will be have dual reporting responsibilities to Kass Sells, Wunderman Seattle’s Managing Director and Global Client Lead for the Wunderman network’s engagement with Microsoft, and KBMG’s Rutberg.
“The most exciting thing about data-driven marketing today is that we can use multiple views of our customer to drive them to buy, even as we’re lowering the costs to do so, and that lets us offer a real competitive advantage to our clients,” Sweeney said.
Sweeney will join the Wunderman network team in its Seattle offices as of August 11.
About Wunderman
Wunderman is the world leader in delivering clients creativity and innovation. We help brands find the right customers and facilitate consumers connecting with the right brands. Through a network of 145+ offices in 55+ countries, Wunderman provides clients with resources like actionable data and analytics and, of course, imagination.
Ad Agerecognizes us as the industry leader worldwide, saying “Wunderman is among the best in the business … a hot shop that delivered some of the best work of the year.” Our expertise in insights and innovation is matched by our creativity, enabling clients to anticipate and meet the evolving needs of consumers everywhere. The result: Wunderman builds brands, sales and business value. Wundermanis a part of Young & Rubicam Brands, a subsidiary of WPP (NASDAQ: WPPGY).For more information, visit www.wunderman.com.
About KBM Group
KBM Group is the global leader in knowledge-based marketing solutions. Expert in both digital and traditional direct marketing, KBM Group helps companies manage, analyze and optimize marketing data to engage more effectively with their customers and prospects. KBM Group’s integrated, world-class solutions include strategic consulting, digital services, database services, analytics, marketing management, creative, agency services, response services, data and marketing outsourcing. The company has 35 offices in 21 countries serving global, enterprise and B2B2C-focused companies. KBM Group’s parent company, Wunderman, is part of Young & Rubicam Brands and a member of WPP (NASDAQ: WPPGY). www.kbmg.com.
