Newsroom
Wunderman and PXP Interactive Combine
by Wunderman
Creates the Most Powerful Digital/Creative Shop in Austria in Which Wunderman Acquires a Majority Stake
VIENNA, May 27, 2011—Wunderman continues its aggressive expansion by combining its assets with PXP Interactive, a leading digital and interactive agency in Austria, and taking a majority stake in the newly combined agency to be called Wunderman PXP GmbH. Based in Vienna, Wunderman PXP will develop integrated strategies to meet communications challenges for major brands. A team of 90 professionals, headed by Ricardo-José Vybiral and Markus Höfinger, will provide strategic services to national and international clients via their “We build your brand by selling your product” marketing approach.
Commenting on the news, Wunderman Chairman and CEO Daniel Morel said, “The creation of Wunderman PXP is a response to our clients’ need for the best in creativity, strategic competence and technology-powered marketing. Today, with the strongest presence in a demanding market, our clients have the most diverse and effective way of spurring a dialogue with their customers.”
Wunderman PXP clients include global accounts, such as Ford, Land Rover, Microsoft and Nokia,as well as local business, including Austrian Airlines, dm, tele.ring, ORF, Österreichische Lotterien, Casinos Austria, RHI AG, Demmer Teehaus, Sölden, Raiffeisen, Österreich Werbung, OMV and ZDF, among others.
"We intend to develop Wunderman PXP into an international hub of creativity and technology,” said Wolfgang Haf, CEO, Wunderman Central Europe. “This union impacts more than just Austria—it is important for all of Central Europe and we are delighted that PXP founders Alfred and Markus Höfinger are staying on board with us on the operational level.”
The agency intends to increase its staff to more than 100 by end of 2011.
"We see ourselves as a communications agency with a digital DNA, bringing to the table a deep understanding both of the brand and of communication—a one-stop shop in an international network but in local proximity to our customers,” said Ricardo-José Vybiral, CEO of Wunderman Germany and managing director of Wunderman PXP GmbH. The goal, he explained, is to develop integrated strategies to meet communication challenges for major brands.
“To us, technology is an integral component of the campaign development process and not just something to be added at the end of the implementation process,” said Markus Höfinger, managing director of Wunderman PXP GmbH. “Wunderman and PXP have been working together successfully for just under three years. As a result of our strategic merger, we now already are where other agencies want to go in the next few years,” Vybiral said about the new agency.
About Wunderman
Wunderman is the world leader in delivering clients creativity and innovation. We help brands find the right customers and facilitate consumers connecting with the right brands. In Austria, the agency ranks number 1 at the 2011 Austrian Direct Marketing Awards. Our expertise in actionable data, analytics, insights and innovation is matched by our imagination. The result: Wunderman builds brands, sales and business value. Wunderman is a part of Young & Rubicam Brands, a subsidiary of WPP (NASDAQ: WPPGY). Currently, the global Wunderman agency network includes more than 145 offices in more than 55 countries as well as 15 highly specialised subsidiaries. For more information, visit www.wunderman.com
Austria’s first Internet agency: native digital services
PXP was founded in 1993 as the first Internet agency in Austria. Headquartered in Vienna, the company is among the leading digital agencies. For years, PXP has held top positions in all relevant new media rankings. PXP has been acting as a Wunderman affiliate since 2008. Markus Höfingerexplained the secret of his success: “We think in customer relationships, not in projects. Our top priority is reliability in implementation.”
