Leadership Team

Daniel
Morel

Chairman and CEO Wunderman

download bio pdf & photo(s)

---

“Client-driven” is perhaps the best way to describe Wunderman chairman and CEO Daniel Morel. Leading the agency since 2001, Daniel firmly believes the best path toward success is taking chances—and being prepared for the outcome either way. Known for his decisiveness, he pushes boundaries to find innovative solutions, which in turn leads to new possibilities for clients.

Daniel is responsible for transforming Wunderman into one of the most formidable digital marketing networks in the world, with 15+ companies covering every aspect of relationship marketing, and some of the world’s best known brands as clients.

On joining the agency, Daniel reaffirmed its commitment to the fundamental marketing principles and spirit of innovation, and mapped out a strategy for growth. This led to powerful global account relationships with first IBM, then Microsoft and Nokia, which along with Ford are among the agency’s largest accounts demanding scalable, high-impact, cost-effective campaigns in some 50 countries. Daniel launched an aggressive strategy to expand the agency’s influence in digital direct marketing, acquiring 18 best-in-class interactive and analytics firms around the world since 2005—AGENDA, Blast Radius, Designkitchen, TheseDays and ZAAZ, among them. In 2010, Daniel enhanced the agency’s foothold in the analytics area by expanding KBM Group across Europe and adding I-Behavior and MDI to its ranks.

Daniel is a member of the World Economic Forum’s Media, Entertainment & Information Industry Agenda Council 2010. He served as a member of the Direct Marketing Association’s Executive Board of Directors and Chair of its Marketing and Communications Standing Committee from 2004 to 2008. Daniel is a past president of the Cannes Lions International Advertising Festival’s Cannes Lions Direct jury and was a member of its inaugural Titanium jury. Wunderman work was recognized with the coveted Cannes Lions Direct Grand Prix two years in a row.

Daniel received an MBA from Tulane University and an undergraduate degree from the University of Rennes in France. As a doctoral student at the French CNRS in Paris, his thesis in Economics focused on “Bullionist controversies from the discovery of the New World to David Ricardo.” He joined the French Navy completing his dissertation.

When he is not testing and trying out the latest technology, he enjoys backcountry skiing, sailing and taking his Harley-Davidson on extended journeys.