Leadership Team

Enrique
Yuste

President, Latin America Wunderman

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Advertising is Enrique’s last name—or so he says! It comes from his grandfather’s blood, a pioneer of Argentinean advertising and has been printed, along with his name, on his university diploma, as well as on plenty of business cards.

Enrique’s extensive knowledge of the advertising and marketing business and his infectious personality make him one of the most effective leaders in Latin America.

Serving as president of the Latin America region since 2007, Enrique is responsible for business development and digital expansion in Brazil, Argentina, Mexico, Chile, Uruguay, Venezuela, Ecuador, Panama, Colombia, as well as in Miami in the U.S. Before taking on this position, Enrique was co-president of Y&R Mexico, and president of Wunderman Mexico and Argentina.

Under Enrique’s leadership, Wunderman quadrupled its size and created a world-class digital network in the Latin American region, spearheading wins of Nokia, Diageo, Colgate, Dell and Microsoft, which are anchor clients in the region. The digital momentum continued in 2010, with important new business wins of L’Oreal and Ferraro in Mexico and Vivo in Brazil and the opening of a new operation in Colombia.

Enrique knows how to build brands and customer relationships, and these two talents are at the heart of his success. He feels equally comfortable creating media plans, storyboards, strategies, database and Internet work for clients.