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Chief Innovation &
Gurval Caer has a different approach to marketing. He takes on the new role of Wunderman vice chairman, chief innovation & marketing officer, and will be responsible for identifying and expanding business opportunities with our clients and creating a network-wide innovation strategy. This includes acquisitions, partnerships with media, content and technology platforms, and overseeing the development of a corresponding strategy to drive business growth for our clients.
As one of the original founders of Blast Radius in 1996, Gurval oversaw the agency’s growth from a Canadian start-up to a global agency with 400 employees and 10 offices across North America and Europe. He also led the agency to many awards including Interactive Gold Clio, Cannes Lions, Flash in the Can, Forrester’s Groundswell Award in social marketing and Webby Awards.
His leadership has been instrumental in establishing Blast Radius's long-term relationships with companies including Nike, Starbucks, Nintendo, Microsoft, Jordan, NIVEA and BMW. In 2007, Blast Radius was acquired by Wunderman.
Gurval graduated from the Ecole Superieure de Commerce de Dijon with a business degree and worked for Ernst & Young in France early in his career. Pursuing his passion for technology and the Internet, Gurval moved to Canada to study new media at the prestigious Vancouver Film School, where he later became a well-respected teacher.