Leadership Team

Trish
Wheaton

Chief Marketing Officer
Chairperson, Canada Wunderman

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Trish Wheaton has an uncanny ability to make even the most complex challenges simple. She systematically breaks down the problem, takes a step back to see the bigger picture and then formulates a strategy that zeros in on the right communications solution. It’s a skill that has served her well throughout her career.

Since 2007, Trish has served as Wunderman’s chief marketing officer, responsible for new business and brand stewardship. As chief brand steward, Trish orchestrated the network-wide launch of Wunderman: the Next 50 Years, an initiative born to commemorate the agency’s 50-year milestone in 2008. Under her new business leadership, the agency won important business from Kodak and Land Rover.

Prior, Trish was on assignment in the U.K. She first headed Team Microsoft there, and then served as COO overseeing Wunderman’s transformation into the largest data, digital and relationship marketing agency in the U.K.

Before crossing the Atlantic, Trish served as president of Wunderman Canada and turned it into a direct, digital, database powerhouse.  Trish remains active in Canada’s business and serves as the agency’s chairperson.

Trish worked her way up through the ranks at Wunderman, beginning her career there in 1985. She speaks many languages—communications, consulting, data, digital, media, promotions, and events. A multi-media and loyalty specialist, Trish headed accounts in financial services, entertainment, loyalty, telecommunications and retail, and has won numerous industry awards.

An active member of the marketing community, Trish is frequently quoted in the press and has been a featured speaker at the World Advertising Research Center’s Advertising & Consumers Conference in London and the Direct Marketing Association. She also served as chairman of the CMA’s Board of Directors, was Chair of the CMA annual convention and in 2000, received the association’s Directors Choice award for contributions to the evolution of the CMA.

Prior to Wunderman, Trish headed Direct Marketing for Yale University Press. She spent three years as a U.S. Peace Corps Volunteer in Kenya, East Africa. Trish holds a B.A. from Gustavus Adolphus and an M.A. in American Studies from the University of Minnesota.