Leadership Team

Wolfgang
Haf

CEO, Central & Eastern Europe Regional Chief Marketing Officer Wunderman

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Wolfgang Haf understands what it means to think global, act local. He has been doing it across Wunderman’s global network for most of his career. It is this perspective that is central to his role as CEO of Central and Eastern Europe and regional chief marketing officer.

Wolfgang is responsible for unifying direct marketing operations across this diverse European sub-region, which includes nine German-speaking markets in Germany, Switzerland and Austria as well as CIS, Scandinavia, the Balkans and the Baltic states. He is also responsible for client service delivery and regional market development—doing everything possible to ensure that our offices are in sync with the rest of the world.

Under his leadership, Wunderman moved up in the German country rankings year after year. In 2006, One to One, a popular German marketing publication, ranked Wunderman #2 in the D-A-C-H region (Germany, Switzerland and Austria).

Wolfgang previously served as the region’s chief client officer. Before that, he headed Wunderman’s Asia-Pacific operation. He is no stranger to Wunderman’s parent company, Young & Rubicam (Y&R) either, spending 14 years in advertising at Y&R’s offices in Munich, Frankfurt and Dentsu/Y&R in Singapore.

Wolfgang’s area of expertise runs the gamut from travel services to technology and packaged goods, working with clients such as American Express, Apple Computer, DuPont, Kraft, IBM and Cisco.