Enrique Yuste
President, Latin America
Wunderman
Advertising is Enrique's last name – or so he says. It comes from his grandfather's blood – pioneer of Argentinean advertising - and has been printed along with his name on his University diploma, as well as on plenty of business cards.
Enrique's extensive knowledge of the business and his infectious personality make him one of the most effective leaders in Latin America.
He is president of Wunderman Latin America, responsible for business development and digital expansion in Brazil, Argentina, Mexico, Chile, Uruguay, Venezuela, Ecuador, Panama, Colombia and Miami. Before taking on this position, Enrique was co-president of Y&R Mexico, and president of Wunderman in Mexico and Argentina.
Under Enrique's leadership, Wunderman quadrupled its size and created a world class digital network in the Latin America region, spearheading wins of Nokia, Diageo, Colgate, Dell and Microsoft, which are now anchor clients in the region.
Enrique knows how to build brands and customer relationships, and these two talents are at the heart of his success. He feels equally comfortable creating media plans, storyboards, strategies, database and internet work for clients.