Welcome to the second edition of Compendium, Wunderman's global thought leadership journal. In describing this issue, one word leaps to mind: expectation. From the way we conduct business, to the technologies and regions that are developing at a lightning pace, there is an abiding sense of optimism in the air. This overriding sense demands that we do things differently; in every office you hear people asking the same question: "What if we...?" The articles compiled herein reflect some of the multitude of developments happening in communications and the opportunities that they represent. We hope they spur conversation and debate, and perhaps even impact decisions.