Rabbit or Roadkill
by Dan Olson
Recently, Wunderman West managing director Dan Olson participated in a Hyper Island/Think LA/4As event that yielded some major results. Olson and 18 others convened to discuss how the advertising industry could keep pace within a technologically powered, faster world – and write, edit and produce a book about it.
The result was Rabbit or Roadkill: Ad Agency Leaders Write the Book on Speed which Olson contributed Chapter 15 and the title: Rabbit or Roadkill. “We must be quick in bringing an idea to life, test it, and if it doesn’t work, change it.” Said Olson.
Fast Company Co.CREATE’s Rae Ann Fera wrote about the dinner and book experience. Here’s what she had to say.
You can order or download a copy of Rabbit or Roadkill from Hyper Island.