Ideas
Ideas, we’re full of them. Our leaders are always thinking of new and better ways to communicate in a meaningful way – and we’re proud to share their thoughts and visions for the future of marketing.
Rethinking How We Think
Showing 81 results
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Healthcare Reform: A Transformation Toolkit
by Lindsay Resnick
- CRM
- Loyalty
The future of healthcare reform's Affordable Care Act is filled with uncertainty and makes 2014 an important milestone for every health plan.
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Directing Data
by John Gaffney
- Data
Art and science. Creativity and data. It wouldn't seem like they could live in the same house. Two of Wunderman's most experienced creative directors weigh in on the beauty of having options.
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Fostering Global-Mindedness in a Smaller, More Connected Digital World
by Kass Sells
- Digital
- Social
Technology touches every facet of our lives, and as marketers, it has affected every aspect of our industry.
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China's E-Commerce Frenzy Opportunity Awaits Brands That Act
by Eric Ng
- eCommerce
China's e-commerce market is growing at an unprecedented pace and swiftly moving to smaller cities where there are fewer branded stores but rising demand from shoppers with rising incomes.
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Mobile Wallets and Payments: A Revolution Waiting to Happen
by Gautum Lohia
- Mobile
- eCommerce
In North America, mobile wallets and mobile payments are a hot topic of discussion. What is certain is that over the next few years consumers will leave leather, paper and plastic at home.