Go Water>Less

Levi's Blast Radius

  • Social
To raise public awareness that nearly a billion people lack access to clean drinking water, the Levi’s® brand and Water.org partnered to create the “Go Water>Less” experiential campaign in honor of World Water Day 2012. An interactive website allowed users to take “challenges” through small actions they can take each day to conserve water, helping Water.org finance water projects in communities worldwide.

Sustainability Learn more