Skate Engagement

Electronic Arts Blast Radius

  • Digital
  • Social
How do you convince skate enthusiasts that the best skateboarding game ever made had “EA” written on it? The trick was getting skaters and gamers alike to pay attention from the get-go. To help create buzz and launch Skate, Blast Radius created a user-generated content gallery of the best tricks in the game. The gamers liked to play, with instant affinity for the community and impressive results.