Our task? Getting people to put a Fiesta on their consideration list. We helped Fiesta enthusiasts create videos that ran the gamut from zombies to gaming to car vs. car to hip-hop. With word spreading quickly through our "agents" social networks, on Facebook, and in the entertainment and buzz publications, Ford was becoming cool again. The Fiesta Project paved the way for us to talk to consumers less traditionally by using their “peers” as trusted salespeople.
