To encourage Brazilians to drink more water, Bonafont, the market leader in bottled water, wanted to increase the consumption of its product by making people remember to drink more water daily.
We send a desktop mini fridge with 2 liters of Bonafont to one of the most influential tweeters in the country. Every time the fridge door was opened, a tweet was automatically posted on the celebrity's timeline, telling her thousands of followers she was drinking water, and motivating them to do the same.
